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Advertising Agency's B2B relationship with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy
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posted on 2023-06-08, 12:03 authored by Malcolm Stewart, Stan PaliwodaNo description supplied
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Publication status
- Published
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Presentation Type
- paper
Event name
IMP Conference 2011: Social MediaEvent location
GlasgowEvent type
conferenceEvent date
31 August-3 September 2011Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2012-07-13Usage metrics
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