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Giving the “viewser” a voice? Situating the individual in relation to personalization, narrowcasting, and public service broadcasting

journal contribution
posted on 2023-06-15, 14:42 authored by Tanya KantTanya Kant
This article undertakes a critical comparison of contemporary personalization practices on Web platforms such as YouTube and Facebook with long-established practices of narrowcasting. Though such platforms appear to adhere to goals of universality similarly adhered to by public service broadcasting (PSB), the implementation of personalization on these platforms proves problematic to their discursive positioning as free “public” services. Furthermore, though public service broadcasters have embraced personalization in the name of pluralism, critics suggest that the narrowcasting inherent in personalization exists in tension to PSB's enduring commitments. Finally, the article argues that system-initiated personalization negates the “consumer sovereignty” that narrowcasting has traditionally mobilized.

History

Publication status

  • Published

File Version

  • Published version

Journal

Journal of Broadcasting and Electronic Media

ISSN

0883-8151

Publisher

Taylor & Francis

Issue

3

Volume

58

Page range

381-399

Department affiliated with

  • Media and Film Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2016-11-04

First Compliant Deposit (FCD) Date

2016-11-04

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    University of Sussex (Publications)

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