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Incorporated citizens: multinational high-tech companies and the BoP

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journal contribution
posted on 2023-06-08, 19:57 authored by Anke SchwittayAnke Schwittay
In this article, I examine HP’s e-Inclusion program and its implementation in India to show how the high-tech industry’s efforts to alleviate poverty profitably are guided by C. K. Prahalad’s ideas about the Bottom of the Pyramid (BoP), and are framed as digital corporate citizenship activities. While the BoP highlights the importance of new markets for high-tech companies, the discourse of digital corporate citizenship creates an enabling environment in which transnational high-tech companies can gain political access to new consumers at the BoP. The resulting digital corporate citizenship/BoP nexus leads to the extension of governments’ bureaucratic reach and the formation of electronic entrepreneurs.

History

Publication status

  • Published

File Version

  • Published version

Journal

Information Technologies & International Development

ISSN

1544-7529

Publisher

University of Southern California, Annenberg School for Communication & Journalism

Issue

1

Volume

8

Page range

43-56

Department affiliated with

  • International Relations Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2015-02-04

First Open Access (FOA) Date

2015-02-04

First Compliant Deposit (FCD) Date

2015-02-04

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