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New service development: a review of the literature and annotated bibliography
Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An annotated bibliography supplies a very useful guide to the new service development literature.
History
Publication status
- Published
Journal
European Journal of MarketingISSN
0309-0566Publisher
EmeraldExternal DOI
Issue
3/4Volume
32Page range
184-251Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2015-08-20Usage metrics
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