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Opinions of women from deprived communities on national tobacco control measures in England

journal contribution
posted on 2023-06-09, 03:06 authored by Anjum MemonAnjum Memon, John Barber, Emma Rumsby, Samantha Parker, Lisa Mohebati, Richard De VisserRichard De Visser, Susan Venables, Anna Fairhurst, Kate Lawson, Josefin Sundin
Objective: To ascertain the perceptions of women from deprived communities on national tobacco control measures in England. Methods: A qualitative study of 11 women, smokers and ex-smokers, from disadvantaged areas, who had used the National Health Service (NHS) Stop Smoking Service. Data were collected through a focus group and semi-structured interviews, and subjected to thematic analysis. Results: The ban on smoking in confined public places was perceived as an effective measure for tobacco control. Methods to restrict accessibility – including removing point-of-sale displays, raising the price, and preventing sales in certain places – were perceived as effective techniques to deter smoking initiation and prevent triggering temptation to smoke for someone motivated to quit, but not helpful to change attitudes or behaviours among current smokers. Women felt desensitized to health warnings used on tobacco products. Public health campaigns with gain-framed messages were more likely to engage smokers to want to quit. Of the loss-framed messages, participants felt that focusing on personal appearance and children was effective. Conclusions: Strategies that are tailored to attitudes and beliefs among women smokers should consider gain-framed messages and messages that focused on the effects to appearance and children to promote cessation and prevent relapse.

History

Publication status

  • Published

Journal

Journal of Substance Use

ISSN

1465-9891

Publisher

Taylor & Francis

Issue

1

Volume

22

Page range

31-36

Department affiliated with

  • Primary Care and Public Health Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2016-09-23

First Compliant Deposit (FCD) Date

2016-09-23

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