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Internal communication: key steps in evaluating and improving performance

journal contribution
posted on 2023-06-09, 06:38 authored by Dennis TourishDennis Tourish, Colin Hargie
Argues for the importance of developing strategies for the management of communication between managers and staff. Examines the benefits which this produces and looks closely at the term “communication strategy”. Proposes a clear definition of communication strategy as a means of clarifying current management practice, and outlines key steps in transforming this definition into operational policies.

History

Publication status

  • Published

Journal

Corporate Communications: An International Journal

ISSN

1356-3289

Publisher

Emerald

Issue

3

Volume

1

Page range

11-16

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2017-06-13

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    University of Sussex (Publications)

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