JOA Foos Keeling and Keeling August 2015.pdf (407.83 kB)
Redressing the sleeper effect: evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
journal contribution
posted on 2023-06-09, 06:44 authored by Adrienne Foos, Kathleen Keeling, Debbie KeelingDebbie KeelingThe shift in the accessibility of positive and negative information about consumer products on the internet calls for a revisiting of persuasion effects. A counterintuitive effect, called the sleeper effect, predicts attitudes toward a persuasive message have the potential to increase in favorableness despite the presence of information discounting the message. An experimental study was conducted to support the existence of the sleeper effect, demonstrate its renewed relevance in the contemporary advertising environment, and provide a foundation for further sleeper effect studies.
History
Publication status
- Published
File Version
- Accepted version
Journal
Journal of Advertising ResearchISSN
0021-8499Publisher
Cambridge University PressExternal DOI
Issue
1Volume
45Page range
19-25Department affiliated with
- Business and Management Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2017-06-16First Open Access (FOA) Date
2017-06-16First Compliant Deposit (FCD) Date
2017-06-16Usage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC