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The positive effect of negative information: a sleeper effect perspective

conference contribution
posted on 2023-06-09, 06:55 authored by Adrienne Foos, Kathleen Keeling, Debbie KeelingDebbie Keeling
Recently, there is a renewed interest in the notion of “the positive effect of negative information” (Ein-Gar et al. 2012). Though intuition suggests negative information should reduce favorability of a persuasive message, this research proposes that this is not necessarily the case, and in fact the addition of negative information to a positive message has the potential to enhance persuasion. This hypothesis is based on a re-examination of the sleeper effect.

History

Publication status

  • Published

File Version

  • Published version

Journal

Conference proceedings of the Society for Consumer Psychology annual winter conference; Miami, USA; 7-8 March 2014

Publisher

Society for Consumer Psychology

Page range

304-308

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2017-06-28

First Compliant Deposit (FCD) Date

2017-06-27

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