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The positive effect of negative information: a sleeper effect perspective
conference contribution
posted on 2023-06-09, 06:55 authored by Adrienne Foos, Kathleen Keeling, Debbie KeelingDebbie KeelingRecently, there is a renewed interest in the notion of “the positive effect of negative information” (Ein-Gar et al. 2012). Though intuition suggests negative information should reduce favorability of a persuasive message, this research proposes that this is not necessarily the case, and in fact the addition of negative information to a positive message has the potential to enhance persuasion. This hypothesis is based on a re-examination of the sleeper effect.
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- Published
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- Published version
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Conference proceedings of the Society for Consumer Psychology annual winter conference; Miami, USA; 7-8 March 2014Publisher
Society for Consumer PsychologyPage range
304-308Department affiliated with
- Business and Management Publications
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- No
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- Yes
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2017-06-28First Compliant Deposit (FCD) Date
2017-06-27Usage metrics
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