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Strategies for managing the relational self: the case of women’s consumption of cosmetics

conference contribution
posted on 2023-06-09, 06:55 authored by Chihling Liu, Debbie KeelingDebbie Keeling, Margaret Hogg
We challenge the ongoing social stigma of how beauty and artifice contribute to the sexual objectification of women and explore women’s relational selves via the context of cosmetics consumption. Unstructured phenomenological interviews reveal four different strategies for managing the relational self, across assorted social spaces.

History

Publication status

  • Published

File Version

  • Published version

Journal

E - European Advances in Consumer Research

Publisher

Association for Consumer Research

Volume

10

Page range

118-119

Event name

2013 European Association for Consumer Research (ACR) on European Advances in Consumer Research

Event location

Barcelona, Spain

Event type

conference

Event date

4-7 July 2013

ISBN

9780915552733

Department affiliated with

  • Strategy and Marketing Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2017-06-28

First Compliant Deposit (FCD) Date

2017-06-27

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