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[Blog] Social media and successful retail operations in the hyper-customisation era

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posted on 2023-06-09, 07:35 authored by Usha Ramanathan, Nachiappan SubramanianNachiappan Subramanian, Guy Parrot
It's possible to increase both customer satisfaction and profitability, but careful planning is needed, write Usha Ramanathan, Nachiappan (Nachi) Subramanian and Guy Parrott

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  • Published

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LSE Business Review

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LSE

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  • Business and Management Publications

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2017-08-09

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