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Staying grounded? Applying the theory of planned behaviour to explore motivations to reduce air travel
journal contribution
posted on 2023-06-09, 12:22 authored by Alistair Morten, Birgitta Gatersleben, Donna JessopDonna JessopAir travel has been highlighted as a key environmental behaviour contributing to climate change. Given this, there is a surprising lack of theory-based research aimed at identifying factors that underpin motivation to reduce the number of flights taken. This study explored whether an extended theory of planned behaviour (TPB) model could be usefully applied to identify significant predictors of intentions to reduce the number of flights taken for leisure, holidays or to visit family or friends. Results supported the predictive utility of the TPB; the extended model was able to account for 52% of the variance in intentions over and above past behaviour and socio-demographic variables. Attitudes, subjective norms and behaviour-specific self-identity emerged as significant linear predictors. Findings support the utility of applying the TPB to air travel and suggest key variables which could be targeted in interventions to promote motivation to reduce the number of flights taken.
History
Publication status
- Published
File Version
- Accepted version
Journal
Transportation Research Part F: Traffic Psychology and BehaviourISSN
1369-8478Publisher
ElsevierExternal DOI
Volume
55Page range
297-305Department affiliated with
- Psychology Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2018-03-06First Open Access (FOA) Date
2019-04-05First Compliant Deposit (FCD) Date
2018-03-02Usage metrics
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