Sussex Research Online: No conditions. Results ordered -Date Deposited. http://sro.sussex.ac.uk/ http://sro.sussex.ac.uk/images/sitelogo.png Sussex Research Online: No conditions. Results ordered -Date Deposited. http://sro.sussex.ac.uk/ Sat, 11 Nov 2023 14:53:51 +0000 Sat, 11 Nov 2023 14:53:51 +0000 en Mon, 06 Feb 2012 19:31:30 +0000 Analysis of consumers' attitudes toward interactivity and relationship personalization as contemporary developments in interactive marketing communication http://sro.sussex.ac.uk/id/eprint/21033/ http://sro.sussex.ac.uk/id/eprint/21033/ Vlasic, Goran and Kesic, Tanja (2007) Analysis of consumers' attitudes toward interactivity and relationship personalization as contemporary developments in interactive marketing communication. Journal of Marketing Communications, 13 (2). pp. 109-129. ISSN 13527266