The effects of exposure to muscular male models amongst men who use the gym and non-exercisers: the moderating role of exercising to increase muscle strength

Halliwell, Emma, Dittmar, Helga and Orsborn, Amber (2007) The effects of exposure to muscular male models amongst men who use the gym and non-exercisers: the moderating role of exercising to increase muscle strength. Body Image, 4 (3). pp. 278-287. ISSN 1740-1445

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Abstract

This study examines the effects of exposure to the muscular male body ideal on body-focused negative affect among male gym users and non-exercisers. As hypothesized, the impact of media exposure depended on men's exercise status. Non-exercisers (n = 58) reported greater body-focused negative affect after exposure to images of muscular male models than after neutral images (no model controls), whereas gym users (n = 58) showed a tendency for less body-focused negative affect after the model images than after the control images. Furthermore, the extent to which gym users were motivated to increase strength and muscularity moderated these exposure effects; men who reported stronger strength and muscularity exercise motivation reported a greater degree of self-enhancement after exposure to the muscular ideal. The findings are interpreted with respect to likely differences in motives for social comparisons.

Item Type: Article
Additional Information: Co-author
Schools and Departments: School of Psychology > Psychology
Depositing User: Helga Dittmar
Date Deposited: 06 Feb 2012 15:33
Last Modified: 06 Feb 2017 10:12
URI: http://srodev.sussex.ac.uk/id/eprint/13252
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