Individual differences in children's materialism: the role of peer relations

Associations between materialism and peer relations are likely to exist in elementary school children but have not been studied previously. The first two studies introduce a new Perceived Peer Group Pressures (PPGP) Scale suitable for this age group, demonstrating that perceived pressure regarding peer culture (norms for behavioral, attitudinal, and material characteristics) can be reliably measured and that it is connected to children's responses to hypothetical peer pressure vignettes. Studies 3 and 4 evaluate the main theoretical model of associations between peer relations and materialism. Study 3 supports the hypothesis that peer rejection is related to higher perceived peer culture pressure, which in turn is associated with greater materialism. Study 4 confirms that the endorsement of social motives for materialism mediates the relationship between perceived peer pressure and materialism.