Conner, M, Povey, R, Sparks, Paul, James, R and Shepherd, R (2003) Moderating role of attitudinal ambivalence within the theory of planned behaviour. British Journal of Social Psychology, 42 (1). pp. 75-94. ISSN 0144-6665
Full text not available from this repository.Abstract
The present study examined the moderating role of attitudinal ambivalence within the theory of planned behaviour (TPB). Attitude, subjective norm, perceived behavioural control (PBC), behavioural intentions and self-reported behaviour were assessed in relation to 20 healthy eating behaviours in a prospective questionnaire design in 232 members of the general public in the UK. Between-participants univariate and multivariate analyses indicated attitude-behaviour and PBC-behaviour relationships to be weaker in higher ambivalence compared to lower ambivalence respondents. These effects were confirmed in within-participants analyses. The findings are discussed in terms of the role of ambivalence in furthering our understanding of relationships in the TPB.
Item Type: | Article |
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Schools and Departments: | School of Psychology > Psychology |
Depositing User: | Paul Sparks |
Date Deposited: | 06 Feb 2012 15:45 |
Last Modified: | 15 Mar 2012 12:02 |
URI: | http://srodev.sussex.ac.uk/id/eprint/14261 |