Greitemeyer, Tobias and Weiner, Bernard (2008) Asymmetrical effects of reward and punishment on attributions of morality. Journal of Social Psychology, 148 (4). pp. 407-422. ISSN 0022-4545

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Abstract

The authors found that 3 experiments revealed that compliance with a pro-social request for an anticipated reward as opposed to a threatened punishment resulted in greater inferences of personal morality. In Experiment 1, participants received information about a teaching assistant (TA) who was either promised a reward or threatened with a punishment when asked for compliance. The participants perceived the TA as more moral for complying given the positive incentive as opposed to the negative incentive. Experiment 2 replicated this finding in a different culture, using different vignettes and incentives. Last, in Experiment 3, the results revealed that a perceived actor's real intentions mediated the effect of incentive valence on dispositional causation. That is, given a reward relative to a punishment, participants were more likely to assume that the agent would have helped even if no incentive had been offered

Item Type:	Article
Schools and Departments:	School of Psychology > Psychology
Depositing User:	EPrints Services
Date Deposited:	30 Jan 2013 14:35
Last Modified:	30 Jan 2013 14:35
URI:	http://srodev.sussex.ac.uk/id/eprint/14407

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