Modelling antecedents of blood donation motivation among non-donors of varying age and education

Lemmens, K P, Abraham, C, Ruiter, R A, Veldhuizen, I J, Dehing, C J, Bos, A E and Schaalma, H P (2009) Modelling antecedents of blood donation motivation among non-donors of varying age and education. British Journal of Psychology, 100 (1). pp. 71-90. ISSN 0007-1269

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Abstract

Understanding blood donation motivation among non-donors is prerequisite to effective recruitment. Two studies explored the psychological antecedents of blood donation motivation and the generalisability of a model of donation motivation across groups differing in age and educational level. An older well-educated population and a younger less well-educated population were sampled. The studies assessed the role of altruism, fear of blood/needles and donation-specific cognitions including attitudes and normative beliefs derived from an extended theory of planned behaviour (TPB). Across both samples, results showed that affective attitude, subjective norm, descriptive norm, and moral norm were the most important correlates of blood donation intentions. Selfefficacy was more important among the younger less well-educated group. Altruism was related to donation motivation but only indirectly through moral norm. Similarly, fear of blood/needles only had an indirect effect on motivation through affective attitude and self-efficacy. Additional analyses with the combined data set found no age or education moderation effects, suggesting that this core model of donation-specific cognitions can be used to inform future practical interventions recruiting new blood donors in the general population. Copright © The British Psychological Society.

Item Type: Article
Schools and Departments: School of Psychology > Psychology
Depositing User: Charles Abraham
Date Deposited: 06 Feb 2012 15:50
Last Modified: 19 Mar 2012 09:30
URI: http://srodev.sussex.ac.uk/id/eprint/14686
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