Socio-structural correlates of online news and information adoption/use: Implications for the digital divide

Using data from a national survey of 4270 Australians conducted in late 2003, this article merges the structural approach to media audience formation with innovation diffusion theory to explore major socio-structural factors influencing the adoption of online news and information. It finds that more internet accessibility, traditional news and information usage, and privileged socio-economic profiles are strong predictors of online news and information adoption.