Market entry strategies in post-financial crisis Southeast Asia: The case of Japanese manufacturing firms

Kawai, Norifumi and Jonas, Manja (2009) Market entry strategies in post-financial crisis Southeast Asia: The case of Japanese manufacturing firms. Asian Business & Management, 8 (3). pp. 247-275. ISSN 1472-4782

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Abstract

Existing research on entry mode determinants is firmly grounded in the transaction cost and resource-based literature, while institution-based location characteristics lack attention. The primary goal of this paper is to address the determinants of entry mode choice by Japanese manufacturing firms in Southeast Asia after the financial crisis by highlighting the institutional perspective in particular. Results show that institutional factors make significant contributions to the understanding of the entry mode selection of Japanese manufacturing firms and partly override the effect of firm-specific factors.

Item Type: Article
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences > HF Commerce > HF5001 Business
Depositing User: Catrina Hey
Date Deposited: 01 May 2012 14:19
Last Modified: 30 Nov 2012 17:12
URI: http://srodev.sussex.ac.uk/id/eprint/38916
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