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Consumption, Modernity and Japanese Cultural Identity: The Limits of Americanization?

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posted on 2023-06-08, 11:45 authored by Gerard Delanty
The case of Japan suggests an intriguing alternative to the dominant conception of Americanization. With its implicit connection with a globalizing consumer culture, Americanization has become synonymous with commodification, the rationalizing and material power of modernity, and Westernization. The question is, how valid is this understanding of globalization as a project of cultural imperialism spearheaded by a Western nation state, in particular in the context of those developments that go under the rubric of postmodernity/ multiple modernities/alternative modernities which have become more visible in the post-Cold War era?

History

Publication status

  • Published

Publisher

Liverpool University Press

Page range

114-133

Pages

264.0

Book title

Global America: The Cultural Consequences of Globalization

Place of publication

Liverpool

ISBN

9780853239185

Department affiliated with

  • Sociology and Criminology Publications

Full text available

  • No

Peer reviewed?

  • Yes

Editors

Natan Sznaider, Rainer Winter, Ulrich Beck

Legacy Posted Date

2012-06-06

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