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Burton, Jamie and Khammash, Marv (2012) Why do people read reviews posted on consumer-opinion portals? In: Tagg, Stephen, Stevenson, Alan and Vescovi, Tiziano (eds.) New Developments in Online Marketing. Key Issues in Marketing . Routledge, Abingdon and New York. ISBN 978-0-415-62887-7
Full text not available from this repository.
Official URL: http://www.routledge.com/books/details/97804156288...
Item Type: | Book Section |
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Schools and Departments: | School of Business, Management and Economics > Business and Management |
Subjects: | H Social Sciences |
Depositing User: | Users 7386 not found. |
Date Deposited: | 20 Aug 2012 08:57 |
Last Modified: | 13 Sep 2013 11:30 |
URI: | http://srodev.sussex.ac.uk/id/eprint/39954 |