Burton, Jamie and Khammash, Marv (2012) Why do people read reviews posted on consumer-opinion portals? In: Tagg, Stephen, Stevenson, Alan and Vescovi, Tiziano (eds.) New Developments in Online Marketing. Key Issues in Marketing . Routledge, Abingdon and New York. ISBN 978-0-415-62887-7

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Item Type:	Book Section
Schools and Departments:	School of Business, Management and Economics > Business and Management
Subjects:	H Social Sciences
Depositing User:	Users 7386 not found.
Date Deposited:	20 Aug 2012 08:57
Last Modified:	13 Sep 2013 11:30
URI:	http://srodev.sussex.ac.uk/id/eprint/39954

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