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Electronic Word-of-Mouth: Why do Consumers Read Product Reviews in Online Opinion Platforms? A Quantitative Study from the UK
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posted on 2023-06-08, 11:52 authored by Marv Khammash, Sara Parry, Rosalind JonesNo description supplied
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Publication status
- Published
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Presentation Type
- paper
Event name
38th EMAC Conference - Marketing & the Core Disciplines: Rediscovering References?Event location
Nantes, FranceEvent type
conferenceEvent date
26-29 May 2009Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2012-07-05Usage metrics
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