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Khammash, Marv, Parry, Sara and Jones, Rosalind (2009) Electronic Word-of-Mouth: Why do Consumers Read Product Reviews in Online Opinion Platforms? A Quantitative Study from the UK. In: 38th EMAC Conference - Marketing & the Core Disciplines: Rediscovering References?, 26-29 May 2009, Nantes, France.
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Official URL: http://2009.emac-online.org/r/default.asp?iId=EFMI...
Item Type: | Conference or Workshop Item (Paper) |
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Schools and Departments: | School of Business, Management and Economics > Business and Management |
Subjects: | H Social Sciences |
Related URLs: | |
Depositing User: | Users 7386 not found. |
Date Deposited: | 05 Jul 2012 12:54 |
Last Modified: | 12 Dec 2012 17:14 |
URI: | http://srodev.sussex.ac.uk/id/eprint/39981 |