Tools
Tools
Meng, Sam Kin and Chatwin, Chris (2013) Measuring e-marketing mix elements for online business. International Journal of E-Entrepreneurship and Innovation, 3 (3). pp. 13-26. ISSN 1947-8585
Full text not available from this repository.Abstract
E-marketing strategy is normally based and built upon the traditional 4 P’s (Product, Price, Promotion, and Place)that forms the classic marketing mix; e-marketing’s uniqueness is created using a series of specific and relational functions that are combined with the 4P’s to form the e-marketing mix elements, each of which contain associated e-marketing mix tools that are provided on business web sites to facilitate sales transactions. This research analyses the importance of each e-marketing tool related to its supporting e-marketing mix element. Furthermore, the composite score of each e-marketing mix element is determined. This research concludes with a discussion of the relative weights of e-marketing tools.
| Item Type: | Article |
|---|---|
| Keywords: | E-Marketing Mix Element, E-Marketing Mix Model, E-Marketing Tools, Factor Analysis,Relative Weight |
| Schools and Departments: | School of Engineering and Informatics > Engineering and Design |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products Q Science > QA Mathematics > QA0075 Electronic computers. Computer science Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4450 Databases |
| Depositing User: | Chris Chatwin |
| Date Deposited: | 04 Sep 2012 15:29 |
| Last Modified: | 04 Sep 2012 15:29 |
| URI: | http://srodev.sussex.ac.uk/id/eprint/40492 |