Robinson, Emily and Twyman, Joe (2014) Speaking at cross-purposes? The rhetorical problems of 'progressive' politics. Political Studies Review, 12 (1). pp. 51-67. ISSN 1478-9299
This is the latest version of this item.
![]()
|
PDF (Accepted version (post-peer review, pre-copy edit))
Download (1MB) | Preview |
|
![]()
|
PDF (Author copy (pre-peer review))
Download (1MB) | Preview |
Abstract
On 22 January 2009 David Cameron launched the ‘Progressive Conservatism Project’ at Demos, a think tank previously associated with the centre-left. He made clear that he considered this a new departure both for the Conservative Party and for the country. His words were widely interpreted as an attempt to distance the party from Thatcherism and to move towards values more usually associated with the Lib-Lab ‘progressive tradition’ in British politics.
This article questions the efficacy of this rhetorical strategy in reorienting voters’ impressions of the Conservative Party. It uses a 2012 YouGov/University of Nottingham survey to show that the word ‘progressive’ is not well understood by the British public. A plurality of survey respondents felt unable to define the word, and those who did tended to use politically neutral terms such as forward-movement, improvement and change. Very few defined it in terms of liberalism, left politics or social justice. Moreover, while many respondents did view Conservative politicians as ‘progressive’, they included Margaret Thatcher within this.
The idea of ‘progressive conservatism’ might have seemed attractive to voters in that it signified optimism and change. However, for the majority, it is unlikely to have indicated a shift to the left.
Item Type: | Article |
---|---|
Schools and Departments: | School of Law, Politics and Sociology > Politics |
Subjects: | J Political Science > JN Political institutions (Europe) > JN0101 Great Britain |
Related URLs: | |
Depositing User: | Emily Robinson |
Date Deposited: | 01 May 2014 11:15 |
Last Modified: | 09 Sep 2017 18:21 |
URI: | http://srodev.sussex.ac.uk/id/eprint/48255 |
Available Versions of this Item
-
Speaking at cross-purposes? The rhetorical problems of 'progressive' politics. (deposited 22 Oct 2013 13:26)
- Speaking at cross-purposes? The rhetorical problems of 'progressive' politics. (deposited 01 May 2014 11:15) [Currently Displayed]
View download statistics for this item
📧 Request an update