Schwittay, Anke (2012) Incorporated citizens: multinational high-tech companies and the BoP. Information Technologies & International Development, 8 (1). pp. 43-56. ISSN 1544-7529
![]()
|
PDF
- Published Version
Available under License Creative Commons Attribution-NonCommercial ShareAlike. Download (84kB) | Preview |
Abstract
In this article, I examine HP’s e-Inclusion program and its implementation in India to show how the high-tech industry’s efforts to alleviate poverty profitably are guided by C. K. Prahalad’s ideas about the Bottom of the Pyramid (BoP), and are framed as digital corporate citizenship activities. While the BoP highlights the importance of new markets for high-tech companies, the discourse of digital corporate citizenship creates an enabling environment in which transnational high-tech companies can gain political access to new consumers at the BoP. The resulting digital corporate citizenship/BoP nexus leads to the extension of governments’ bureaucratic reach and the formation of electronic entrepreneurs.
Item Type: | Article |
---|---|
Schools and Departments: | School of Global Studies > International Relations |
Subjects: | H Social Sciences |
Related URLs: | |
Depositing User: | Nadya Herrera Catalan |
Date Deposited: | 04 Feb 2015 16:57 |
Last Modified: | 15 Mar 2017 04:07 |
URI: | http://srodev.sussex.ac.uk/id/eprint/52766 |
View download statistics for this item
📧 Request an update