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Eliciting donations to disaster victims: psychological considerations

journal contribution
posted on 2023-06-08, 20:02 authored by Hanna Zagefka, Masi Noor, Rupert Brown, Tim Hopthrow, Georgina Randsley de Moura
Predictors of monetary donations to victims of humanitarian disasters were examined. Participants (N?=?219) chose between donating to different scenarios and justified their choices in an open response format. This was followed by a questionnaire. The perceived extent of the victims’ Need, the Impact of a potential donation, and the Amount donated by others all influenced donation decisions. There was a three-way interaction between these factors: The perceived Need for help only mattered if the perceived Impact of a donation was high, and the perceived Amount donated by others was small. Implications for theory and practice are discussed.

History

Publication status

  • Published

Journal

Asian Journal of Social Psychology

ISSN

1367-2223

Publisher

Wiley

Issue

4

Volume

15

Page range

221-230

Department affiliated with

  • Psychology Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2015-02-17

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