Responsible retailing and the Greek crisis? Corporate engagement, CSR communication and social media

Lekakis, Eleftheria J (2015) Responsible retailing and the Greek crisis? Corporate engagement, CSR communication and social media. In: Uldam, Julie and Vestergaard, Anne (eds.) Civic engagement and social media: political participation beyond the protest. Palgrave Macmillan, Houndmills, Basingstoke, Hampshire; New York. ISBN 9781137434159

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Since the financial crisis hit the Greek geography, retailers have responded tactically in terms of their financial stability, but also in terms of safeguarding their reputation in a changing terrain. This can be problematised as responsible retailing; this is explored through formal CSR communication and informal social media communication. This chapter exposes the ways in which promotional culture manifests as corporate engagement with a society, and questions the legitimacy of CSR communication in times of crisis. Through the examination of four national supermarkets, a systematic analysis of their CSR reports and particularly their social media use, I argue that the demonstration of responsible retailing in crisis ranges from practical to symbolic restructuring of market strategy to remain relevant in an uncertain terrain of national consumption.

Item Type: Book Section
Keywords: civic engagement, corporate engagement, CSR, social media, Greece, austerity
Schools and Departments: School of Media, Film and Music > Media and Film
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labour > HD0028 Management. Industrial Management > HD0060 Social responsibility of business
H Social Sciences > HF Commerce > HF5001 Business > HF5717 Business communication Including business report writing, business correspondence
H Social Sciences > HM Sociology > HM0831 Social change
P Language and Literature > P Philology. Linguistics > P0087 Communication. Mass media
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Depositing User: Eleftheria Lekakis
Date Deposited: 23 Mar 2015 08:53
Last Modified: 22 Apr 2015 11:44

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