Lekakis, Eleftheria J (2015) Responsible retailing and the Greek crisis? Corporate engagement, CSR communication and social media. In: Uldam, Julie and Vestergaard, Anne (eds.) Civic engagement and social media: political participation beyond the protest. Palgrave Macmillan, Houndmills, Basingstoke, Hampshire; New York. ISBN 9781137434159

PDF - Accepted Version Restricted to SRO admin only Download (544kB)

Abstract

Since the financial crisis hit the Greek geography, retailers have responded tactically in terms of their financial stability, but also in terms of safeguarding their reputation in a changing terrain. This can be problematised as responsible retailing; this is explored through formal CSR communication and informal social media communication. This chapter exposes the ways in which promotional culture manifests as corporate engagement with a society, and questions the legitimacy of CSR communication in times of crisis. Through the examination of four national supermarkets, a systematic analysis of their CSR reports and particularly their social media use, I argue that the demonstration of responsible retailing in crisis ranges from practical to symbolic restructuring of market strategy to remain relevant in an uncertain terrain of national consumption.

Item Type:	Book Section
Keywords:	civic engagement, corporate engagement, CSR, social media, Greece, austerity
Schools and Departments:	School of Media, Film and Music > Media and Film
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labour > HD0028 Management. Industrial Management > HD0060 Social responsibility of business H Social Sciences > HF Commerce > HF5001 Business > HF5717 Business communication Including business report writing, business correspondence H Social Sciences > HM Sociology > HM0831 Social change P Language and Literature > P Philology. Linguistics > P0087 Communication. Mass media
Related URLs:	Publisher
Depositing User:	Eleftheria Lekakis
Date Deposited:	23 Mar 2015 08:53
Last Modified:	22 Apr 2015 11:44
URI:	http://srodev.sussex.ac.uk/id/eprint/53072

View download statistics for this item

📧 Request an update