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'Because even the placement of a comma might be important': expertise, filtered embodiment and social capital in online sexual health promotion
journal contribution
posted on 2023-06-08, 20:48 authored by Sharif Mowlabocus, Justin Harbottle, Ben Tooke, Craig Haslop, Rohit DasguptaThe Terrence Higgins Trust (THT) is a leading UK HIV and sexual health organization, and community outreach and support remain a key tenet of the charity’s philosophy. Outreach work includes campaign drives in bars, clubs and saunas, peer-led workshops, support groups, condom distribution in community venues and one-to-one intervention programmes to help raise HIV/AIDS awareness. But what happens to community activism and outreach when the community one seeks to engage moves online? In this article, we report on a study capturing the experiences of workers engaged in THT’s digital outreach service, Netreach. Using ethnographic and other qualitative methods, we identify the shifting nature of health promotion outreach work and the changes in expert–client relationship that occur when community outreach takes place on digital platforms. We identify how issues of (dis)embodiment, expertise and cultural capital play a role indetermining the success – or failure – of online outreach work.
Funding
Reaching out online: Digital literacy and the uses of Social Media in Health Promotion; G1130; UNIVERSITY OF LEEDS; RE4500735196
History
Publication status
- Published
File Version
- Published version
Journal
ConvergenceISSN
1354-8565Publisher
SAGE PublicationsExternal DOI
Issue
3Volume
21Page range
375-387Department affiliated with
- Media and Film Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2016-01-27First Compliant Deposit (FCD) Date
2016-01-27Usage metrics
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