Social-consensus feedback as a strategy to overcome spontaneous gender stereotypes

Finnegan, Eimear, Garnham, Alan and Oakhill, Jane (2015) Social-consensus feedback as a strategy to overcome spontaneous gender stereotypes. Discourse Processes. ISSN 0163-853X

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Across two experiments the present research examined the use of social-consensus feedback as a strategy for overcoming spontaneous gender stereotyping when certain social role nouns and professional terms are read. Participants were presented with word pairs comprising a role noun (e.g. surgeon) and a kinship term (e.g. mother), and asked to decide whether both terms could refer to the same person. In the absence of training, participants responded more slowly and less accurately to stereotype incongruent pairings (e.g. surgeon/mother) than stereotype congruent pairings (e.g. surgeon/father). When participants were provided with (fictitious) social consensus feedback, constructed so as to suggest that past participants did not succumb to stereotypes, performance to incongruent pairings improved significantly (Experiment 1). The mechanism(s) through which the social feedback operated were then investigated (Experiment 2), with results suggesting that success was owing to social compliance processes. Implications of findings for the field of discourse processing are discussed.

Item Type: Article
Schools and Departments: School of Psychology > Psychology
Subjects: Q Science > QZ Psychology
Related URLs:
Depositing User: Alan Garnham
Date Deposited: 03 Jun 2015 13:09
Last Modified: 24 Sep 2016 01:00

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Project NameSussex Project NumberFunderFunder Ref
ITN LCG: Initial Training Network - Language, Cognition and GenderG0178EU Marie Curie237907