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Identity and the theory of planned behavior: predicting maintenance of volunteering after three years

journal contribution
posted on 2023-06-08, 22:00 authored by Elena Marta, Claudia Manzi, Maura Pozzi, Vivian VignolesVivian Vignoles
Is identity an important predictor of social behavior? The present longitudinal study is focused on identity in order to understand why people continue to volunteer over an extended period of time. The theory of planned behavior and the role identity model of volunteering are used as theoretical framework. Two hundred thirty Italian volunteers were sampled and followed for 3 years. We analyzed functions of role identity as a volunteer. Results showed a significant impact of role identity in predicting volunteer performance after 3 years, mediated through behavioral intentions. Role identity fully mediated the relationships between behavioral intention and attitude, social norms, past behavior and parental modelling.

History

Publication status

  • Published

Journal

Journal of Social Psychology

ISSN

0022-4545

Publisher

Taylor & Francis

Issue

3

Volume

154

Page range

198-207

Department affiliated with

  • Psychology Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2015-08-03

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