University of Sussex
Browse

File(s) not publicly available

New service development: initiation strategies

journal contribution
posted on 2023-06-08, 22:10 authored by David Kelly, Chris StoreyChris Storey
This paper addresses the issue of initiating new service development (NSD) projects. The aim of the article is to investigate whether firms use systematic procedures to generate and screen ideas for new services. Utilising a survey of marketing managers in UK service companies, data were collected in the areas of NSD strategy, idea generation and screening. It was found that only half the sample have a formal NSD strategy, idea generation is undertaken on an ad hoc basis and idea screening, although more prevalent, is failing to support the NSD strategy. Management implications and areas for further research are discussed.

History

Publication status

  • Published

Journal

Library Consortium Management

ISSN

1466-2760

Publisher

Emerald Insight

Issue

5/6

Volume

2

Page range

104-122

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2015-08-20

Usage metrics

    University of Sussex (Publications)

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC