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Johne, Axel and Storey, Chris (1998) New service development: a review of the literature and annotated bibliography. European Journal of Marketing, 32 (3/4). pp. 184-251. ISSN 0309-0566
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Official URL: http://dx.doi.org/10.1108/03090569810204526
Abstract
Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An annotated bibliography supplies a very useful guide to the new service development literature.
Item Type: | Article |
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Schools and Departments: | School of Business, Management and Economics > Business and Management |
Subjects: | H Social Sciences |
Depositing User: | Joy Blake |
Date Deposited: | 20 Aug 2015 13:15 |
Last Modified: | 20 Aug 2015 13:15 |
URI: | http://srodev.sussex.ac.uk/id/eprint/56191 |