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Practical measurement of the strengths of actual influences on what consumers do: scientific brand design

journal contribution
posted on 2023-06-08, 22:25 authored by David A Booth
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History

Publication status

  • Published

Journal

Market Research Society, Journal (U.K.)

ISSN

0025-3618

Publisher

World Advertising Research Center Ltd.

Volume

30

Page range

127-146

Department affiliated with

  • Psychology Publications

Notes

Special Issue on New methods in consumer research, edited by Gordon R. Foxall.

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2015-09-07

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    University of Sussex (Publications)

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