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Booth, David A (1988) Practical measurement of the strengths of actual influences on what consumers do: scientific brand design. Market Research Society, Journal (U.K.), 30. pp. 127-146. ISSN 0025-3618
Full text not available from this repository.| Item Type: | Article |
|---|---|
| Additional Information: | Special Issue on New methods in consumer research, edited by Gordon R. Foxall. |
| Schools and Departments: | School of Psychology > Psychology |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology > BF0180 Experimental psychology B Philosophy. Psychology. Religion > BF Psychology > BF0501 Motivation H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products |
| Related URLs: | |
| Depositing User: | prof. David Booth |
| Date Deposited: | 07 Sep 2015 08:26 |
| Last Modified: | 07 Sep 2015 08:26 |
| URI: | http://srodev.sussex.ac.uk/id/eprint/56574 |