File(s) not publicly available
The impact of development on new financial service success
journal contribution
posted on 2023-06-08, 22:46 authored by Christopher Easingwood, Chris StoreyChris StoreyExplores the impact of a number of aspects of the new product development project on the success of new financial services in the United Kingdom. Finds that synergy between the new product and the organization, and the quality of internal marketing, are particularly associated with eventual success for the new product. Technological advantage, market research and responsiveness (i.e. speed of development) are also associated with success. Banks seem to be particularly effective in their use of market research, whereas building societies are good at internal marketing and synergy. New interest accounts have been particularly successful because of the use of market research and the speed of their development.
History
Publication status
- Published
Journal
Logistics Information ManagementISSN
0957-6053Publisher
EmeraldExternal DOI
Issue
4Volume
8Page range
35-40Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2015-10-14Usage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC