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Environmental impact, quality, and price: consumer trade-offs and the development of environmentally friendly technologies

journal contribution
posted on 2023-06-08, 22:53 authored by Paul Windrum, Tommaso CiarliTommaso Ciarli, Chris Birchenhall
The paper examines the effect of heterogeneous consumer trade-offs – between environmental performance, quality of service characteristics, and price – on the generation and diffusion of environmentally benign technology paradigms. We find that the direction, timing, and environmental impact of new paradigms is shaped by the distribution of consumer trade-offs. Of key importance are the initial distributions of consumer preferences, and how those distributions evolve over time. This has serious implications on environmental pollution, and for policy makers seeking to influence the ‘greening’ of consumer demand.

History

Publication status

  • Published

File Version

  • Published version

Journal

Technological Forecasting and Social Change

ISSN

0040-1625

Publisher

Elsevier

Issue

4

Volume

76

Page range

552-566

Department affiliated with

  • SPRU - Science Policy Research Unit Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2015-10-22

First Compliant Deposit (FCD) Date

2015-10-21

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