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Environmental impact, quality, and price: consumer trade-offs and the development of environmentally friendly technologies
journal contribution
posted on 2023-06-08, 22:53 authored by Paul Windrum, Tommaso CiarliTommaso Ciarli, Chris BirchenhallThe paper examines the effect of heterogeneous consumer trade-offs – between environmental performance, quality of service characteristics, and price – on the generation and diffusion of environmentally benign technology paradigms. We find that the direction, timing, and environmental impact of new paradigms is shaped by the distribution of consumer trade-offs. Of key importance are the initial distributions of consumer preferences, and how those distributions evolve over time. This has serious implications on environmental pollution, and for policy makers seeking to influence the ‘greening’ of consumer demand.
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Publication status
- Published
File Version
- Published version
Journal
Technological Forecasting and Social ChangeISSN
0040-1625Publisher
ElsevierExternal DOI
Issue
4Volume
76Page range
552-566Department affiliated with
- SPRU - Science Policy Research Unit Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2015-10-22First Compliant Deposit (FCD) Date
2015-10-21Usage metrics
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