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Consumer heterogeneity and the development of environmentally friendly technologies
journal contribution
posted on 2023-06-08, 22:53 authored by Paul Windrum, Tommaso CiarliTommaso Ciarli, Chris BirchenhallThe paper examines the effect of heterogeneous consumer demand on the generation and diffusion of environmentally benign technology paradigms. The history of the shift from horse-based to car-based transport provides the basis for an empirically grounded multi-agent model of sequential technology competitions. Firms compete on price, product quality, and the environmental sustainability of their products, and improve their market position through product innovation. The trajectory of product innovation is shaped by the distribution of heterogeneous consumer preferences with regards to quality, price, and the environmental impact of consumption. The distribution of consumer preferences determines whether cleaner designs are developed within a technology paradigm, whether new, more environmentally benign paradigms are developed, and whether these new paradigms replace older, environmentally harmful technology paradigms.
History
Publication status
- Published
Journal
Technological Forecasting and Social ChangeISSN
0040-1625Publisher
ElsevierExternal DOI
Issue
4Volume
76Page range
533-551Department affiliated with
- SPRU - Science Policy Research Unit Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2015-10-22Usage metrics
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