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Of "white crows" and "cash savers": a qualitative study of travel behavior and perceptions of ridesharing in Denmark
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posted on 2023-06-08, 23:31 authored by Jesper Riber Nielsen, Harald Hovmøller, Pascale-L Blyth, Benjamin SovacoolBenjamin SovacoolBased on original research collected through semi-structured research interviews and five focus groups throughout Denmark, this study explores Danish perceptions about ad hoc, acquaintance-based, and organization-based ridesharing (“carpooling”). Using a grounded, qualitative factor analysis approach, it investigates the elements that influence the adoption (and non-adoption) of ridesharing and identifies market segments and business models that may enable planners to overcome existing barriers. The article finds that Danish drivers and commuters appear to be split on the topic. Negative perceptions reported by respondents include lack of availability and difficulty finding rides, viewing ridesharing as unsafe or unsecure, and expectations of social awkwardness, among others. Positive perceptions reported include cost savings compared to public and private transport, greater flexibility of travel times, and the ability to socialize with vehicle occupants. These contrasting views lead us to conclude that existing theories and models of ridesharing behavior may need to be fundamentally rethought, both in Denmark and possibly elsewhere. Our results also suggest that ridesharing efforts framed around climate change or environmental sustainability will not likely be successful in Denmark.
History
Publication status
- Published
Journal
Transportation Research Part A: Policy and PracticeISSN
0965-8564Publisher
ElsevierExternal DOI
Volume
78Page range
113-123Department affiliated with
- SPRU - Science Policy Research Unit Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2016-01-27Usage metrics
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