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Evaluating the effectiveness of online product planning and layout tools in online apparel shopping

conference contribution
posted on 2023-06-08, 23:46 authored by K M Sam, Chris ChatwinChris Chatwin
In online businesses, each product item has its specific product page where online consumers can adopt different online product planning and layout tools (OPPLTs) to select their most suitable product items. The product page is usually the first page that online shopping agents are directed to. As a result, a product page plays an important role in the success of online businesses. In this research, the impact of online consumers’ perceptions about the usefulness of different OPPLTs on consumers’ intention towards online apparel shopping is analyzed. The purpose is to obtain knowledge about the effectiveness of each OPPLT in influencing online consumers’ shopping intentions. The results can provide guidance for online businesses so that their product pages can be designed effectively.

History

Publication status

  • Published

File Version

  • Published version

Journal

Proceedings of the 2015 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM); Suntec City, Singapore; 6-9 December 2015

Publisher

Institute of Electrical and Electronics Engineers

ISBN

9781467380669

Department affiliated with

  • Engineering and Design Publications

Research groups affiliated with

  • Industrial Informatics and Signal Processing Research Group Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2015-12-16

First Compliant Deposit (FCD) Date

2015-12-16

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