Evaluating the effectiveness of online product planning and layout tools in online apparel shopping

Sam, K M and Chatwin, C R (2016) Evaluating the effectiveness of online product planning and layout tools in online apparel shopping. Published in: Proceedings of the 2015 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM); Suntec City, Singapore; 6-9 December 2015. Institute of Electrical and Electronics Engineers ISBN 9781467380669

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In online businesses, each product item has its specific product page where online consumers can adopt different online product planning and layout tools (OPPLTs) to select their most suitable product items. The product page is usually the first page that online shopping agents are directed to. As a result, a product page plays an important role in the success of online businesses. In this research, the impact of online consumers’ perceptions about the usefulness of different OPPLTs on consumers’ intention towards online apparel shopping is analyzed. The purpose is to obtain knowledge about the effectiveness of each OPPLT in influencing online consumers’ shopping intentions. The results can provide guidance for online businesses so that their product pages can be designed effectively.

Item Type: Conference Proceedings
Keywords: Online product planning and layout tools, online apparel shopping, zoom view, color view, online shopping behavior intention
Schools and Departments: School of Engineering and Informatics > Engineering and Design
Research Centres and Groups: Industrial Informatics and Signal Processing Research Group
Subjects: Q Science
Q Science > QA Mathematics
Q Science > QA Mathematics > QA0075 Electronic computers. Computer science
Q Science > QZ Psychology
T Technology
T Technology > TK Electrical engineering. Electronics Nuclear engineering
Depositing User: Chris Chatwin
Date Deposited: 16 Dec 2015 17:41
Last Modified: 11 Jul 2017 09:32
URI: http://srodev.sussex.ac.uk/id/eprint/58865

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