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Exploring the fuzzy front-end of the new service development process – a conceptual framework
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posted on 2023-06-09, 00:04 authored by Achilleas Boukis, Kostas kaminakisExisting streams of literature in service innovation and services marketing are integrated to propose a conceptual framework which describes specific team-related and interfunctional level antecedents of the fuzzy front-end (FFE) of the new service development process and discusses their role for enhancing FFE execution quality. In particular, the importance of Internal Market Orientation for role stress, motivation to participate in NSD (team-related antecedents), personalization strategy, conflict resolution and employee integration (interfunctional drivers) is discussed. Additionally, the impact of the aforementioned variables on FFE execution quality is proposed. The moderating effect of some critical contingencies of FFE (i.e. political activity) is also discussed.
History
Publication status
- Published
Journal
Procedia - Social and Behavioral SciencesExternal DOI
Volume
148Presentation Type
- paper
Event name
2nd International Conference on Strategic Innovative MarketingEvent location
Prague, CZEvent type
conferenceEvent date
13-17 September 2013Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2016-01-18First Compliant Deposit (FCD) Date
2016-01-18Usage metrics
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