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Exploring the fuzzy front-end of the new service development process – a conceptual framework

presentation
posted on 2023-06-09, 00:04 authored by Achilleas Boukis, Kostas kaminakis
Existing streams of literature in service innovation and services marketing are integrated to propose a conceptual framework which describes specific team-related and interfunctional level antecedents of the fuzzy front-end (FFE) of the new service development process and discusses their role for enhancing FFE execution quality. In particular, the importance of Internal Market Orientation for role stress, motivation to participate in NSD (team-related antecedents), personalization strategy, conflict resolution and employee integration (interfunctional drivers) is discussed. Additionally, the impact of the aforementioned variables on FFE execution quality is proposed. The moderating effect of some critical contingencies of FFE (i.e. political activity) is also discussed.

History

Publication status

  • Published

Journal

Procedia - Social and Behavioral Sciences

Volume

148

Presentation Type

  • paper

Event name

2nd International Conference on Strategic Innovative Marketing

Event location

Prague, CZ

Event type

conference

Event date

13-17 September 2013

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2016-01-18

First Compliant Deposit (FCD) Date

2016-01-18

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