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The mediating role of self-concept discrepancy in the relationship between values and personal based motivation of luxury products consumers

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posted on 2023-06-09, 00:04 authored by Kostas Kaminakis, Kalipso Karantinou, Achilleas Boukis
This study integrates existing streams of literature in luxury and self-concept theory in order to provide evidence of the mediating role of self-concept discrepancy in the relationship between values and personal based motivation of luxury product consumers. This study is the first to focus on this topic providing evidence of the role of personal values in driving luxury motives and incorporating the self-concept construct in the luxury literature.

History

Publication status

  • Published

Presentation Type

  • paper

Event name

2nd International Conference on Strategic Innovative Marketing

Event location

Prague, CZ

Event type

conference

Event date

13-17 September 2013

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2016-01-18

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