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Identifying determinants of employees’ brand performance in the delivery of interpersonal services

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posted on 2023-06-09, 00:05 authored by Achilleas Boukis, Spiros Gounaris, Ian Lings
This study explores how the adoption of internal market orientation (IMO) can enhance front-line employee brand enactment within an interpersonal service setting. Two mechanisms are proposed: increasing employee fit with the service environment and enhancing employee brand knowledge/identification. Insights from equity theory and the person-environment paradigm are drawn upon to develop a theoretical model describing the impact of IMO on employee-organization fit (E-O fit), employee-supervisor fit (E-S fit) and employee-job fit (E-J fit) and the consequences of IMO on employee brand knowledge and brand identification. In addition, their role for front-line employee brand enactment is examined.

History

Publication status

  • Published

Presentation Type

  • paper

Event name

2014 Global Marketing Conference

Event location

Singapore

Event type

conference

Event date

July 15 - 18

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2016-01-20

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