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Short communication: visualizing actions from a third-person perspective: effects on health behavior and the moderating role of behavior difficulty
journal contribution
posted on 2023-06-09, 02:04 authored by Laura J Rennie, Pete HarrisPete Harris, Thomas L WebbVisualizing behavior from a third-person (vs. first-person) perspective can produce stronger motivation to enact the behavior. However, the effects of perspective on health behaviors have been mixed. Hypothesizing that the difficulty of the visualized behavior might moderate the effect of perspective, two experiments manipulated the difficulty of the visualized behaviors (fruit/vegetable consumption; exercise) plus perspective and subsequently measured motivation (Experiments 1 and 2) and behavior (Experiment 2). In both experiments, the third-person perspective produced stronger motivation to perform the easier, but not the more difficult, behavior. This effect extended to behavior in Experiment 2. Under certain conditions, encouraging people to visualize behavior from a third-person perspective could represent a useful and cost-effective means of promoting health behavior change.
History
Publication status
- Published
File Version
- Accepted version
Journal
Journal of Applied Social PsychologyISSN
0021-9029Publisher
WileyExternal DOI
Issue
12Volume
46Page range
724-731Department affiliated with
- Psychology Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2016-07-08First Open Access (FOA) Date
2017-09-26First Compliant Deposit (FCD) Date
2016-07-08Usage metrics
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