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Breitsohl, Jan, Khammash, Marv, Griffiths, Gareth and Kunz, Werner (2016) Don’t mess with the silver surfer: how to direct negative customer online complaints into benefits for the retailer. In: 2016 Global Marketing Conference, July 21-24, 2016, Hong Kong.
Full text not available from this repository.
Official URL: http://dx.doi.org/10.15444/GMC2016.04.09.03
Item Type: | Conference or Workshop Item (Other) |
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Schools and Departments: | School of Business, Management and Economics > Business and Management |
Subjects: | H Social Sciences |
Depositing User: | Tahir Beydola |
Date Deposited: | 09 Aug 2016 14:38 |
Last Modified: | 10 Aug 2016 10:20 |
URI: | http://srodev.sussex.ac.uk/id/eprint/62309 |