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Don’t mess with the silver surfer: how to direct negative customer online complaints into benefits for the retailer

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posted on 2023-06-09, 02:28 authored by Jan Breitsohl, Marv Khammash, Gareth Griffiths, Werner Kunz
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History

Publication status

  • Published

Presentation Type

  • other

Event name

2016 Global Marketing Conference

Event location

Hong Kong

Event type

conference

Event date

July 21-24, 2016

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2016-08-09

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