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Group buying platforms: leveraging the crowd effect in the virtual world
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posted on 2023-06-09, 04:01 authored by Constantin Blome, Philippe ChevalierBased on empirical insights we analyze how social interactions among customers influence the contracting of group buying platforms. We specifically examine the role of two social effects for coordinating the supply chain: the word-of-mouth effect and the crowd effect.
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Publication status
- Published
Presentation Type
- paper
Event name
Production and Operations Management Society (POMS) 25th Annual ConferenceEvent location
Atlanta, USAEvent type
conferenceEvent date
9-12 May 2014Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2016-11-14Usage metrics
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