The BBC as market shaper and creator

Mazzucato, Mariana and O'Donovan, Cian (2016) The BBC as market shaper and creator. In: Seth-smith, Niki, Mackay, Jamie and Hind, Dan (eds.) Rethinking the BBC: public media in the 21 st century. Commonwealth Publishing, London, pp. 101-105. ISBN 9780993161698

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At the heart of the government’s White Paper on the future of the BBC is an implicit accusation that the broadcaster is ‘crowding out’ the market through the scale and quality of its services. This chapter assess the utility of this 'crowding out' argument and suggests instead an alternative framework with which to assess the BBC's ability to de-risk the private sector as well as to create new market landscapes.

Item Type: Book Section
Keywords: BBC; market creation; market shaping; media studies; public value
Schools and Departments: School of Business, Management and Economics > SPRU - Science Policy Research Unit
Subjects: H Social Sciences > HB Economic theory. Demography
P Language and Literature > P Philology. Linguistics > P0087 Communication. Mass media
Depositing User: Cian O'Donovan
Date Deposited: 30 Nov 2016 12:23
Last Modified: 30 Nov 2016 12:23

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