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Using eye-tracking to measure the impact of individual differences in materialism on advertising effectiveness
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posted on 2023-06-09, 05:01 authored by S B Hutton, S Polley, Helga DittmarNo description supplied
History
Publication status
- Published
Publisher
GarantPublisher URL
Page range
353-361Pages
392.0Book title
Advertising research: message, medium and contextPlace of publication
BelgiumISBN
9789044123876Department affiliated with
- Psychology Publications
Full text available
- No
Peer reviewed?
- Yes
Editors
Nathalie Dens, Patrick de PelsmackerLegacy Posted Date
2017-02-03Usage metrics
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