Buying into the nation: the politics of consumption and nationalism

Lekakis, Eleftheria (2018) Buying into the nation: the politics of consumption and nationalism. In: Kravets, Olga, Maclaran, Pauline, Miles, Steven and Venkatesh, Alladi (eds.) The Sage handbook of consumer culture. SAGE, pp. 499-515. ISBN 9781473929517

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This chapter undertakes a study of politics of consumption which places the nation at the heart of the examination of consumer culture. From thinking of consumption as a personal act for the purpose of survival or satisfaction to thinking about consumption as a tool for political expression or for fighting against injustice, a convoluted version of the nation and national belonging can be found. In approaching the relationship between nationalism and consumption, there are four key areas of study: ethnocentric consumption, economic nationalism, consumer nationalism and commercial nationalism. There are some tensions in the unraveling of these manifestations of nationalism in consumer culture, concerning: a) power dynamics between the state and/or market actors on the one hand and citizens on the other, b) power asymmetries between campaigners of consumer activism for and against a cause, c) binary treatment of forms of consumer politics as either good or bad.

Item Type: Book Section
Schools and Departments: School of Media, Film and Music > Media and Film
Subjects: H Social Sciences
H Social Sciences > HM Sociology > HM0621 Culture
J Political Science
J Political Science > JC Political theory. The state. Theories of the state > JC311 Nationalism. Nation state
P Language and Literature > PN Literature (General) > PN0045 Theory. Philosophy. Esthetics > PN0045.5 Relation to and treatment of special elements, problems, and subjects > PN0056.A-Z Other special. Topics A-Z > PN0056.N19 Nationalism
Depositing User: Eleftheria Lekakis
Date Deposited: 16 Feb 2017 13:51
Last Modified: 10 Apr 2018 12:07
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